2- The entity (i.e. Organization, person), interested in any type of information usually linked to a need; at the
same time, there may be interests, experiences lived and expectations. These expectations can distort the
original intent.
3- The context of the situation (e.g. The time and the circumstances in which the entity is looking for that
information).
The fact of managing information provides the knowledge to take decisions, to step ahead and measure risks. Every human being can not be isolated from society and reality; hence the management of information allows it to be an integral part of life. Depending on the field of action that someone wants to develop, (i.e. political education, administration, economics, religion, Social, etc.), the academic level and its expectations the information obtained can provide benefits according to the process used to manage it. Listed below are some:
* CONTROL - To maintain good control of information increases the effectiveness of the processes used
for productivity: improving the accuracy, consistency and security of the data processed. It allows you to
monitor and reduce the costs of operations.
* COMPETITIVE ADVANTAGE - Information management becomes a strategic tool to compete in a
variety markets of productivity: ensuring customers, creating solid basis for new products, improving
agreements with suppliers, facilitates communication between clients (internal or external).
* MINIMIZES RISKS – To manage information about a specific situation allows the opportunity to analyze
the potential risks that may occur; in such a way that they can be identified and estimate its impact and
assessing the probability of occurrence.
* INCREASED PRODUCTIVITY - The information that is manage is a key for strengthening and
optimization of processes being used to produce.
In the past, the world revolves around money. In the actual time, due to the technology, the world revolves around who manages the information becoming a FIELD OF POWER.